The starting point
The challenge.
Dog daycares, boarding kennels and trainers run on spreadsheets, paper vaccination records and a booking tool that knows nothing about the dog. Pawsitively is Aternex's first product: one home for the business and its customers, built with no client brief to follow. It had to be trustworthy from the first day, because it holds other people's customer records, and it had to keep moving fast without breaking what was already there.